WordAds Review 2020


WordAds is an ad network by WordPress, that will display ads on your website and pay you for it. It is a good Google Adsense alternative.

You must be aware, to use Wordads, you must use WordPress and be on one of their paid plans. The cheapest is around $3.50 per month which includes a free domain name (yoursitename.com).


OK, so without writing a novel, let’s get straight into what you came here for…the $$$


I’ve been displaying WordAds on my website for a few months now, but we will just look at these 2 recent months, December and January. As you can see my total earnings are $375.18 USD. Note all amounts are in American dollars.

I made $49.87 in December, then $99.46 in January.

My website views for those months:



It’s important to know how my ads are laid out, as earnings and stats will obviously vary depending on how you set it up. I use the WordPress theme “Expound” which automatically enables a banner ad at the top of every page, a side banner, and 2 ads at the bottom of the page. So there is always 4 ads total per page.

WordAds recently updated, and income is now calculated by “ads served”. Visitors must physically see the ad in their screen (scroll down to the ad) for it to be counted.


How it works

You are paid solely on ad impressions (views). It doesn’t matter whether the ads are clicked or not, which is good if you get decent traffic.

If you use WordPress and are on the free plan (yoursite.wordpress.com) you won’t be eligible for WordAds. You need to have a custom domain, which you get free with one of their plans.

Approval was instant, all I had to do was apply and I was accepted.

Payment can be received by a PayPal account. And you must reach a minimum of $100 total to be paid.


Rates (CPM)

Going just off my earnings over these 2 months, I’d say WordAds CPM rate is anywhere from $2.25-2.40 USD per 1,000 views. Which is actually very good, as they say the standard CPM rate is around $1 per 1,000 views.

Nobody will be able to give you a straight answer of your rate though, this is just my earnings and it is influenced by a number of factors.

As you can see, the CPM rate seems to be a bit higher in December than it was in January, and I wouldn’t be able to tell you why that is.

It’s probably also important to understand a bit more about my website to understand my earnings…


About my website

It’s a local news website based in Australia in a small country area, and most of my views are repeat visitors. You can check it out here.

Most of my traffic is driven from when I post links to articles on its Facebook page (15,000+ followers)

Very little traffic comes from search engines, but I’m looking into improving my search engine rankings and SEO knowledge.



Overall, I think WordAds is great. 10/10. For the amount of traffic I get, it’s a decent amount of money, and being Australian, the US dollar converts to more Australian dollars for me.

I think it’s a great alternative to other ad networks like Adsense, which can actually be quite difficult and time consuming to be approved for.

Most networks pay per click (PPC) meaning people must click your ads for you to earn any money. With WordAds, you get paid just for visitors on your website, without needing them to click the ads.


Build you website here and start earning money from Wordads today!

Sign up here for a free $25 towards your plan.

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I’d also love if you’d consider donating to my website and news page to help keep me going. Thank you!

46 thoughts on “WordAds Review 2020

  1. Pingback: Why, What & How To Blog Profitably (With 2 Case Studies) - Good Passive

  2. Thanks for this honest article. I am just getting started and I was curious if its worth the time. 😀 I have seen video on youtube that said that after 5 months he earns 6 dollars… 😀


  3. Pingback: Get Google Adsense Approval With A New Blog – My blog

  4. I previously blogged on Blogger but changed to WordPress at the first of the year. This may seem like a silly question but my “Revenue” shows $0.05 (I’m considering buying a state of the art safe to keep it in) but my “Total Earnings” is still at $0.00. Are Revenue and Total Earnings different?


    • Hmm…it doesn’t show up like that on mine. I just have total paid, and total outstanding, because you only get paid in $100 increments, so there may be an amount outstanding

      Liked by 1 person

  5. Thank You for a super helpful post. I am still getting my head around monetizing my blog, but I have finally started to generate money from Word Ads. The goal is to soon be earning something akin to your levels, that’s for sure!


    • Hi Jacob, I’m Nigerian too. Thinking about monetizing my blog, can you shed some light on how you did yours? If you did it.


  6. Interesting stuff, thanks for the numbers! I was accepted into the WordAds program back in November and have been recording the earnings since. My last update is here: https://ripitapart.com/2018/07/25/wordads-adventures-episode-4/

    It looks like the pay-per-impression rate isn’t constant for everyone. In January 2018 it looks like you had about $0.443 per 1000 impressions but my blog was $0.669 per 1000 impressions (granted, I only had 17,887 total ad views in that month so there’s probably a lot of math when calculating revenue based on viewership). Geography probably is a factor as well, since I’m based in Canada.

    Liked by 1 person

  7. Appreciated the review! I myself using Wordads at my site too (ethugamer.com) but is encountering a big question mark with January earning 🙂 There are a lot to this matter to be honest, but well your info does help.

    My last 3 months earning

    Periods Earning Ad Served (Impression) Views
    01-2018 $15.16 68,744 23k
    12-2017 $13.25 43,353 16k
    11-2017 $7.79 42,308 15k

    Liked by 3 people

    • That’s not too bad! Your rate does seem to be a bit lower than mine, but I can see your website is growing
      and views are increasing, so too will the income.What country are you from?

      Liked by 1 person

      • I base in Vietnam. Yeah the locale of the traffic does affect the rate, but I wrote in both my native language and English to attract US & UK traffic (more than half of my traffic was in US) the rate seem to be very positive (double with just 1k impression in Nov to Dec) but have no idea while it’s a little low on January. But well as they mentioned, it’s fluctuate each month. I am new to these CPM Ads, so maybe it just a matter of expectation, will definitely looking for some more way to earn a little extra income.


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